Publications Diverse publications of the partners are presented here! The ordering can be done online or per mail. If any problems appear please contact us! We will take care of your inquiries immediately!  Management Internationaler GeschäftstätigkeitApfelthaler, G. & Fuchs, M. Wien-New York Springer 2009 Textbook on International Business. The first part of the book deals with basic questions of international management and international business and in the second part decisions of market entry strategies are discussed problem- and application-oriented.(published in German). » Order now! top  Austrian Guide Edition 2007/2008 Directory of Austrian Business, Culture & Politics in the United States Comprehensive directory of addresses with relevance to Austrian companies and individuals in the United States - US subsidiaries of Austrian companies, government agencies and associations (Book published in German). » Order now! top  Patentschutz in wichtigen ExportmärktenInternational Patent Law in Important Export Countries Apfelthaler, G.; Buchtela G. & Kiendl-Wendner D. Wien Facultas 2007 This book provides you an insight into the central aspects of protection and announcement of international technology patents and intellectual property. In steps with hands-on practices, this book shows the mechanism and risk of obtaining and enforcement from property rights and the prevention of in-company measures. (published in German) » Order now! top  Personalmanagement & FührungskräfteentwicklungPersonal Management & Executive Development Erten-Buch, C.; Mayrhofer, w.; Seebacher, U.; Strunk, G Linde 2006 This book presents new facts of the current situation of personal management and executive development in Austria and in other countries. (published in German). » Order now! top  Das Wirtschaftsrecht der USAApfelthaler, G. (Hrsg.) Wien Verlag Österreich 2003 Covers the most important topics in US business law. Serves as both an introduction to US business law and a handbook for interested companies (published in German). » Order now! top  Firmengründung in den USABuch, N.; Oehme, S. & Punkenhofer, R. Wien-New York Springer 2003 A guidebook on starting a company in the United States. The book covers a broad array of topics such as legal aspects, the process of incorporating, operations and marketing considerations in great depth (published in German). » Order now! top  Management Internationaler GeschäftstätigkeitApfelthaler, G. & Fuchs, M. Wien-New York Springer 2002 Textbook on International Business. While the first part of the book discusses globalization and the multinational enterprise, the second part focuses on international market entry (published in German). » Order now! top  Wirtschaftsmacht Süd-Ost-AsienErten, C. & Pirker, R. Wien Wirtschaftsverlag 2002 Collection of contributions on topics related to Southeast Asia (published in German). »Order now! top  Interkulturelles Management Apfelthaler, G. Wien Manz-Fortis 1999 (Nachdruck 2002) Textbook on cross-cultural management that will also satisfy managers interested in the topic. The book looks at comparative studies and discusses how culture influences a number of management functions (published in German). » Order now! top  Internationale MarkteintrittsstrategienApfelthaler, G. Wien Manz-Fortis 1999 While primary targeted towards a student audience, the practical approach to the designing entry strategies step by step will also satisfy practitioners (published in German). » Order now! top  USA Businesswise Apfelthaler, G. & Kausl, H. Wien Linde 1997 Starting with a general overview of business and law and leading to information about exporting to the US this book is a practical guide for all those who seek success in one of the world's largest markets (published in German). » Order now! top |
